Up Your Real Estate Game
Buy. Sell. Understand.
Acquisition Cost vs Retention
Acquiring a client is expensive. Retaining a client isn't. How much are you focusing on retention, repeat and referrals from your client base? As you grow and have a solid client base, you are investing in your future. Balance what you spend with your investments in acquiring new clients.Click To Watch
When discussing pricing with a seller we often have a built in bias to tell them what they want to hear versus what they need to know. The key to enhancing your seller relationships is to consult with them versus just presenting information to them.Click To Watch
Remedy and inspection are what causes the most headaches for agents. In a multiple offer environment, the strategy of no remedy is becoming more and more common. But what does it means if you have no remedy request? What are your other options?Click To Watch
Don't Get Attached To The Outcome
Trust the outcome! Don't get paralyzed by the fear of it. If you just focus on what you need to do today, the rest will fall in line.Click To Watch
Always Double Confirm
Imagine working with a client and having something of such critical importance not go right. So how do you protect yourself and your client? Whether it's schools, zoning or specific requirements, you have to double confirm. Your client needs to hear the information for themselves.Click To Watch
Home Inspections: Can You Share Them?
If you're the listing agent and the home you have in contract falls out due to home inspection, can you use the home inspection sent to you going forward? Is there a benefit to doing so?Click To Watch
Dealing With Buyer's Agent Commission Shortfall
Dealing with a commission shortfall as a Buyer's agent doesn't need to be a stressful event for you. So how should you go about handling it with your clients?Click To Watch
Escalation Clauses: The Good and The Bad
In the age of multiple offers, a lot of agents like using escalation clauses. But there's a price and a benefit to everything that you do.Click To Watch
Escalation Clauses: The Spread Matters
When you're writing escalation clauses, you really need to think about the spread. What are the pros and cons of low spread? What about a high spread? How should you advise your clients?Click To Watch
Finalizing An Escalation Clause
So, you used an escalation clause and you're in contract. Great! But escalation clauses can be confusing. What should you do to clarify the terms and protect your client?Click To Watch
Buying With A Home Sale Contingency
Buying with a home sale contingency can be a challenge in today's market. Here's a couple tips to help you navigate through that process.Click To Watch
Dealing With Difficult Agents
Dealing with difficult agents is a reality of our business. Here are a couple of suggestions so you can focus on the transaction and what's best for your client.Click To Watch
Hot Listing? Take Your Time.
The market is tight as ever for entry level priced homes. With the shortage of inventory, you run the risk of seeing more contracts terminate due to buyers feeling pressed and moving too quickly. This video shows you how to take a little more time and protect your sellers best interest.Click To Watch
Simplifying Escalation Clauses
Agents love to use escalation clauses to help win deals for their clients. But it brings into question how to finalize the deal. What happens if the offer you are escalating over sends in a withdrawal before you finalize the deal? Watch this video for a simplified approach to managing escalation deals.Click To Watch
How To Accomplish Your Goals
Setting goals is what most agents do. Things like "I want to double my business" "I want 5 more listings" If you don't just want these to be wishes you should focus on the leading indicators of what will make your goals come true. Focus on what you can do, make it simple, implement it and you will be on the path to your goals. Engaging with 10 people a week, for example, will be a leading indicator to increasing your closings.Click To Watch
Do You Have A Marketing System?
You Don't Need A Marketing Person. You Need A Marketing System.Click To Watch
Do The Little Things really Matter?
There are no big secrets to success. It's all about small, smart choices.Click To Watch
Rise Above and Be Unique
If you're a Real Estate Agent, you're probably noticing downward pressure on your commission. The reason is because consumers are thinking, "What do you do for your money?" They don't see the value and we need to get past that. So how do you rise above their expectations and show your value?Click To Watch
If you have a team or are thinking of one, what would happen if you quit for the week? Would the office survive? Or are you the agent of everything and how integral are you to the day to day operations of the team? The goal of a team is to create a business that runs like a business.Click To Watch
Interviewing Broker Tips
If you are talking to different brokers and exploring options, how do you know what will work best for you? One approach is to determine if they are trying to "sell you on their brokerage" or if they are trying to help you solve your issues. Watch this video for a simple way to determine if they are looking out for your interest, or just focused on their own.Click To Watch
Multiple Offer Hacks
We are going to be in a multiple offer environment for as long as I can see. This is why you need to continually be upping your game and showing your clients why you are a professional who earns their commission and is worth of their referral. In this video I go over two "hacks" or techniques you can use in your multiple offers to differentiate yourself from the pack.Click To Watch
What Is Success?
How do you define success? It should be about what makes your life more abundant. You should focus on goals that are more tangible. Then have a plan that is intentional and designed with purpose to put things in motion. Watch this video for more detailsClick To Watch
Sold In A Day Alternative
I see a lot of agents talking about how they sold it in a day. But is that truly best for you client? What would happen if you possibly took 2 or 3 days? Here is an alternative approach so you can help your clients maximize the value of their home and you can demonstrate why you are a full service agent who provides value, not just put a sign in the yard.Click To Watch
Recruiting By Fear
There are two camps. One is save as much money as possible and one is to make as much money as possible. Watch this video to explore what the options are like and what is best for you.Click To Watch
Progress Over Perfection
I see a lot of agents who are looking to grow but they get bogged down and held back by the idea of perfection. Instead they should focus on progress. The path to perfection is by creating progress. An ok video is better no video. Start by keeping it simple, create progress and eventually that will lead to the perfection you are pursuing. Watch this video to learn more.Click To Watch
Are You Giving Up $100 an Hour For $20 an Hour?
If you want to grow your business you need to focus on revenue producing events. A great way to get started is to simply take a piece of paper and create two columns. One for $100/hr activity and one for $20/hr activity. Watch this video to learn how to keep your focus on the $100 work and build a business that will earn you what you are truly worth.Click To Watch
Pricing a Home - Should You Round Up?
Knowing the ins and outs of pricing a home can separate you from the pack and make you look and act like a pro. This video shows you why rounding can get you more views than pricing it with a $.99. For example, $450,000 can get better results than $449,900 and so forth at any price point. Watch this short video for the full picture and up your game by being a pro at real estate.Click To Watch
An Alternative Social Media Strategy
Do you approach your social media with a strategy in mind, or are you mostly doing what comes naturally? Most agents focus on their postings and attempt to build up their engagements by the post they are making. Here is an alternative strategy. First, put your energy into the sphere/database you are trying to connect with by engaging them. The more you pay attention to them, they will start paying attention to you. This can be done by using a simple strategy and keeping it targeted.Click To Watch
Posting Strategies on Social Media
Does this sound familiar to what you typically see on agents social media. The majority of the post are about: just got into contract, just listed, just sold. These post should be part of your strategy but the problem is if you use them too much they are focused on you and your success. Add to your strategy post that show your expertise and add value to your engagements. Demonstrate your expertise. Give advice, tell stories about what is happening and make it real world.Click To Watch
Good is the Enemy of Great
What did of agent do you want to be in 2021? How are you going to differentiate yourself? Are you competing on value or on price? Are things "good" for you? Your broker is ok, you like the agents in your office, things are ok. The question is how to be great and not just ok. Watch this video to learn how good is the enemy of greatClick To Watch
Buyer Love Letters
Buyer love letters are used to sway the seller, to pull at their heartstrings. There are pros and cons for sellers and buyers. 1. Does the seller want to make emotional decisions 2. Fair housing considerations 3. Does it enhance the buyers chances and will your client at least see you did more for them. Watch this video as we cover all the pros and cons plus there is a great tip on how to enhance your chances even more if you decide to use this approachClick To Watch