Top Producers are agents with a large market share of listings. Once you focus on an area you will start to see their names over and over again. The downside to working with a Top Producer is you increase the chances of creating a situation that works against you. You’re creating an incentive for them to sell you one of their listings.

Bob is interested in the desirable Hawks Nest area of town, where the average home sells for $500,000. Sally is a Top Producing agent in the market. She lives there, belongs to the local country club and with a large share of the listings you see her name everywhere. So Bob hires her because of her local knowledge and she tells him about some hot new listings that are about to hit the market and he will see them before anyone else. There are 12 homes on the market and she has the listings on 5 of them. Which homes do you think she has the incentive to show Bob?  Her listing commission is 6% so on the 5 homes she has listed she can have a $30,000 payday. On the other 7 homes she will only earn $15,000.  That is a lot of incentive to sell you on a particular outcome. Wouldn’t you rather have an agent who doesn’t have the incentive to sell you a home?